Amazon recently notified third-party sellers that it will charge higher shipping fees during the holiday peak shipping season. The adjustment will be differentiated based on the product’s size class and shipping weight, and will apply from October 15, 2025, to January 14, 2026.
The fees apply to Fulfillment by Amazon (FBA), FBA Remote Fulfillment in Canada and Mexico, Multi-Channel Fulfillment (MCF), and Prime purchases. The fees will be calculated and charged when the shipment leaves the fulfillment center. Amazon emphasized that even if the product is ordered before October 15, 2025, the new peak fulfillment fees will still apply if the shipment falls on or after October 15.
This is not the first time Amazon has adjusted its shipping fees during peak season. In recent years, with the surge in holiday shopping orders, Amazon has increased shipping fees to cope with logistics pressures and ensure delivery efficiency. For example, during the 2024 peak season, delivery fees for certain size categories will increase by between $0.19 and $1.
For third-party sellers, this delivery fee increase will undoubtedly increase operating costs. For example, a US seller specializing in home goods sells mostly medium-sized and large items, shipping approximately 500 items per month during peak season. Under the new delivery fee standards, the average delivery fee will increase by $2-3 per item, adding an additional $1,000-1,500 to monthly delivery costs alone. Some sellers have expressed concerns about raising product prices to shift some of these costs, but are concerned about impacting product competitiveness and sales. Others plan to optimize their product selection, reducing the proportion of large and heavy items and increasing the proportion of lightweight and small items.
Industry analysts point out that Amazon’s delivery fee increase is partly a response to rising logistics costs during peak season, including rising air freight costs, limited warehouse space, and increased labor costs. It is also intended to leverage price to encourage sellers to optimize shipping strategies, manage inventory appropriately, and improve the efficiency of logistics resources. This move is expected to further reshuffle the cross-border e-commerce industry. Sellers with cost advantages and efficient supply chain management will be more competitive, while those with slim profit margins and relying on low-price strategies will face greater challenges.
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